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Sport Public Relations and Communications

Hopwood, Maria, Kitchin, Paul and Skinner, James, eds. (2010) Sport Public Relations and Communications. 288 pp. Elsevier. ISBN 978-1-85617-615-6 [Book (edited)]

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Abstract

There is no doubt that sport has been transformed over the last 30 years. At the elite end of the sport continuum it has become a complex commercial enterprise, while at the ‘participation’ end, it has become quite sophisticated in marketing its activities to local communities. As a consequence sports marketing is now a recognised and rapidly developing sector with universities now offering sports marketing degrees. However, the one area where sport marketing is underdeveloped is in public relations and communication strategies. For the most part, sport management/marketing students have been forced to go the generic management/marketing literature to further their understanding. In many respects this has not been a bad thing, but it often means that some of the ‘nuances’ and special features of sport are not given sufficient focus. This book fills a significant gap in the public relations and communications literature by customising a discussion that is directly relevant to the sport management/marketing student. Sports Public Relations and Communication brings together applicable strategies for the sport management/marketing student. The book provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues and problems. This book discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context.

Item Type:Book (edited)
Faculties and Schools:Faculty of Life and Health Sciences
Faculty of Life and Health Sciences > School of Sport
Research Institutes and Groups:Sport and Exercise Sciences Research Institute > Centre for Sport in Society
Sport and Exercise Sciences Research Institute
ID Code:9062
Deposited By: Dr Paul Kitchin
Deposited On:11 Feb 2010 12:04
Last Modified:21 Mar 2016 09:20

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