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i-branding: Developing the Internet as a branding tool

Simmons, Geoff (2007) i-branding: Developing the Internet as a branding tool. Marketing Intelligence & Planning, 25 (6). pp. 544-562. [Journal article]

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DOI: 10.1108/02634500710819932


Item Type:Journal article
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Research Institutes and Groups:Business and Management Research Institute
ID Code:9797
Deposited By: Dr Geoff Simmons
Deposited On:28 Jan 2010 15:31
Last Modified:28 Mar 2013 09:29

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