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Opportunity and innovation: Synergy within an entrepreneurial approach to marketing

Simmons, Geoff, Thomas, Brychan C. and Packham, G. (2009) Opportunity and innovation: Synergy within an entrepreneurial approach to marketing. International Journal of Entrepreneurship and Innovation, 10 (1). pp. 63-72. [Journal article]

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DOI: 10.5367/000000009787414235


Item Type:Journal article
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Research Institutes and Groups:Business and Management Research Institute
ID Code:9812
Deposited By: Dr Geoff Simmons
Deposited On:28 Jan 2010 16:38
Last Modified:28 Mar 2013 09:29

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