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Using behavioural and motivational thinking in food segmentation

Hollywood, Lynsey, Armstrong, Gillian and Durkin, Mark (2007) Using behavioural and motivational thinking in food segmentation. International Journal of Retail and Distribution Management, 35 (8, 9). pp. 691-702. [Journal article]

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DOI: 10.1108/09590550710773246


Item Type:Journal article
Faculties and Schools:Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:9829
Deposited By: Professor Gillian Armstrong
Deposited On:28 Jan 2010 15:21
Last Modified:04 Oct 2012 15:04

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