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Number of items: 9.


Durkin, Mark, McKenna, S and Cummins, Darryl (2012) Emotional connections in higher education marketing. International Journal of Educational Management, 26 (2). pp. 153-161. [Journal article]


Gilmore, Audrey, O'Donnell, Aodheen, Carson, David and Cummins, Darryl (2003) Factors Influencing Foreign Direct Investment and International Joint Ventures: A Comparative Study of Northern Ireland and Bahrain. International Marketing Review, 20 (2). pp. 195-215. [Journal article]


O'Donnell, Aodheen, Gilmore, Audrey, Carson, David and Cummins, Darryl (2002) Competitive Advantage in Small to Medium Sized Enterprises. The Journal of Strategic Marketing, 10 (3). pp. 205-223. [Journal article]


O'Donnell, Aodheen, Gilmore, Audrey, Cummins, Darryl and Carson, David (2001) The Network Construct in Entrepreneurship Research: A Review and Critique. Management Decision, 39 (9). pp. 749-760. [Journal article]


Cummins, Darryl, Gilmore, Audrey, Carson, David and O'Donnell, Aodheen (2000) Innovative Marketing in SMEs: A Conceptual and Descriptive Framework. International Journal of New Product Development and Innovation Management, 2 (3). pp. 231-248. [Journal article]

O'Donnell, Aodheen, Gilmore, Audrey, Carson, David and Cummins, Darryl (2000) Motivations for Foreign Direct Investment in the Periphery of Europe. Journal of Euromarketing, 9 (4). pp. 5-32. [Journal article]


Gilmore, Audrey, Carson, David, O'Donnell, Aodheen and Cummins, Darryl (1999) Added Value: A Qualitative Assessment of SME Marketing. Irish Marketing Review, 12 (1). pp. 27-35. [Journal article]

O'Donnell, Aodheen and Cummins, Darryl (1999) The Use of Qualitative Methods to Research Networking in SMEs. Qualitative Market Research: An International Journal, 2 (2). pp. 82-91. [Journal article]


Carson, David, Gilmore, Audrey, Cummins, Darryl, O'Donnell, Aodheen and Grant, Ken (1998) Price Setting in SMEs: Some Empirical Findings. Pricing Strategy and Practice, 7 (1). pp. 74-86. [Journal article]

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