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Number of items: 137.

2018

Yeoman, Ian and McMahon-Beattie, Una (2017) Teaching the future: learning strategies and student challenges. Journal of Tourism Futures, TBA . [Journal article]

Yeoman, Ian and McMahon-Beattie, Una (2018) The future of luxury: mega drivers, new faces and scenarios. Journal of Revenue and Pricing Management, TBA . pp. 1-14. [Journal article]

2017

Carruthers, Clare, Bolan, Peter, Farley, Heather, Kearney, Matthew, McMahon, U, McQuillan, Nikki, Purkis, Harriet and Wightman, Christine (2017) Active apps: using content curation apps to facilitate active engagement in flexible learning environments. In: Chartered Assocaition of Business School's Annual Learning, Teachning and Student Experience Conference, Bristol. Chartered Association of Business Schools. 2 pp. [Conference contribution]

Furey, Sinead, McLaughlin, Christopher, Hollywood, Lynsey, McMahon-Beattie, Una, Burns, Amy, Price, Ruth, Humphreys, Paul, Dean, Moira, Raats, Monique, McCarthy, Mary, Collins, Alan, Tatlow-Golden, Mimi and Murrin, Celine (2017) Investigation into the balance of healthy versus less healthy food promotions among Republic of Ireland food retailers. In: International Society of Behavioral Nutrition and Physical Activity Annual Meeting, Victoria, Canada. International Society of Behavioral Nutrition and Physical Activity. 1 pp. [Conference contribution]

Kempiak, Joanna, Hollywood, Lynsey, Bolan, Peter and McMahon-Beattie, Una (2017) The heritage tourist: an understanding of the visitor experience at heritage attractions. International Journal of Heritage Studies, 23 (4). pp. 375-392. [Journal article]

Mars, Stella, Yeoman, Ian and McMahon-Beattie, Una (2017) Ping Pong in Phuket: The Intersections of Tourism, Porn and the Future. Journal of Tourism Futures, 3 (1). pp. 39-55. [Journal article]

McEntee, Mairead, McMahon-Beattie, Una, Wells, Laura and Yeoman, Ian (2017) How would you like your smalahove served? In: CAUTHE, Time for Big Ideas; Rethinking the field for tomorrow, New Zealand. Dunedin: University of Otago. University of Otago. 971 pp. [Conference contribution]

McLaughlin, Christopher, Furey, Sinead, Hollywood, Lynsey, McMahon-Beattie, Una, Burns, Amy, Price, Ruth K., Humphreys, Paul, Dean, Moira, Raats, Monique, McCarthy, Mary, Collins, Alan, Tatlow-Golden, Mimi and Murrin, Celine (2017) Consumers’ promotional buying decisions around healthy food: An application of the Theory of Planned Behaviour. In: The International Society of Behavioral Nutrition and Physical Activity (ISBNPA), Victoria, BC, Canada. International Society of Behavioral Nutrition and Physical Activity.. 1 pp. [Conference contribution]

Yeoman, Ian and McMahon-Beattie, Una (2017) TEACHING THE FUTURE: LEARNING STRATEGIES AND STUDENT CHALLENGES. In: CAUTHE, Time for Big Ideas; Rethinking the field for tomorrow, New Zealand. Dunedin: University of Otago. University of Otago. 139 pp. [Conference contribution]

Yeoman, Ian and McMahon-Beattie, Una (2017) The eight turning points of revenue management: a brief history of future evolution. In: CAUTHE, Time for Big Ideas; Rethinking the field for tomorrow, New Zealand. Dunedin: University of Otago. University of Otago. 139 pp. [Conference contribution]

2016

Carruthers, Clare, Wightman, Christine, Farley, Heather, McMahon-Beattie, Una and McPeake, Steve (2016) Encouraging the adoption of technology facilitated learning (TFL): Communities of Practice as a possible solution? In: Chartered Association of Business School's Annual Learning, Teaching and Stduent Experience Conference, Aston University, Birmingham. Chartered Association of Business Schools. 4 pp. [Conference contribution]

Furey, Sinéad, Hollywood, Lynsey, McMahon-Beattie, Una, Dowler, Elizabeth, Burns, Amy and Price, Ruth (2016) Product reformulation in the food and beverage manufacturing and retail industries - the evidence from promotional food and drinks items. In: Annual Research, Learning and Teaching Conference - Inspire, Innovate, Succeed, Ulster University, Belfast. Ulster University. 43 pp. [Conference contribution]

Hollywood, L.E., Furey, Sinead, McMahon-Beattie, U, Burns, Amy, Price, Ruth K., Livingstone, M.B.E., Humphreys, Paul, Duffy, Maresa and Dowler, E. (2016) A three stage investigation into the balance of healthy versus less healthy food promotions among Northern Ireland Food Retailers: Summary Report. Food Standards Agency. Ulster University. 36 pp. [Research report (external)]

Hollywood, Lynsey, Furey, Sinead, McMahon-Beattie, Una, Burns, Amy, Price, Ruth, Duffy, Maresa, Livingstone, M.B.E. and Humphreys, Paul (2016) A three stage investigation into the balance of healthy versus less healthy food promotions among Northern Ireland Food Retailers. Food Standards Agency. Ulster University. 166 pp. [Research report (external)]

McMahon-Beattie, Una, McEntee, Mairead, McKenna, Robert, Yeoman, Ian and Hollywood, Lynsey (2016) Revenue management, pricing and the consumer. Journal of Revenue and Pricing Management . [Journal article]

Surgenor, D., McMahon-Beattie, Una, Burns, Amy and Hollywood, L.E. (2016) Promoting Creativity in the Kitchen: Digital Lessons from the Learning Environment. The Journal of Creative Behavior, TBC . [Journal article]

Yeoman, I, Wheatley, C and McMahon-Beattie, Una (2016) Trends in retail pricing: A consumer perspective. Journal of Revenue and Pricing Management, 16 (2). pp. 174-200. [Journal article]

Yeoman, Ian, Mars, Michelle and McMahon-Beattie, Una (2016) Ping pong in Phuket: tourism, porn and the future. In: 26th Annual Conference Council for Australasian University Tourism and Hospitality Education (CAUTHE, Sydney, Australia. Blue Mountains International Hotel Management School. 1287 pp. [Conference contribution]

Yeoman, Ian and McMahon-Beattie, Una (2016) The Future of Food Tourism. Journal of Tourism Futures, 2 (1). pp. 95-98. [Journal article]

Yeoman, Ian and McMahon-Beattie, Una (2016) The turning points of reveneu management:: A brief history of future evoluation. Journal of Tourism Futures, 3 . pp. 1-10. [Journal article]

Yeoman, Ian and McMahon-Beattie, Una (2016) An ontological classification of tourism futures. In: 26th Annual Conference Council for Australasian University Tourism and Hospitality Education (CAUTHE), Sydney, Australia. Blue Mountains International Hotel Management School. 1287 pp. [Conference contribution]

Yeoman, Ian, McMahon-Beattie, Una and Wheatley, Carol (2016) Keeping it Pure – A Pedagogical Case Study of Teaching Soft Systems Methodology in Scenario and PolicyAnalysis. Journal of Tourism Futures, 2 (2). pp. 175-195. [Journal article]

2015

Yeoman, I, McMahon-Beattie, Una, Fields, K, Albrecht, J and Meehan, Kevin, eds. (2015) The future of food tourism: Foodies, experiences, exclusivity, visions and political capital. Bristol. 285 pp. Channel View Publications. ISBN ISBN-10: 1845415388 [Book (edited)]

Yeoman, I, Robertson, M, McMahon-Beattie, Una, Backer, E and Smith, K.A., eds. (2015) The Future of Events and Festivals. Abingdon, Oxford. 324 pp. Routledge. ISBN 978-0-415-82462-0 [Book (edited)]

Carruthers, Clare, McCarron, Brenda, Bolan, Peter, Devine, Adrian and McMahon-Beattie, Una (2015) Play, pause, stop, rewind - Supervising final year projects using audio feedback via the VLE - experiences, reflections and practicalities. In: Council for Hospitality Management Annual Research Conference, Manchester. Council for Hospitality Managment Education. 17 pp. [Conference contribution]

Carruthers, Clare, Wightman, Christine, McPeake, Steve, Farley, Heather and McMahon-Beattie, Una (2015) Encouraging the adoption of technology facilitated learning (TFL): Communities of Practice as a possible solution? Perspectives on Pedagogy and Practice, 6 . pp. 75-87. [Journal article]

Carruthers, Clare, Wightman, Christine, McPeake, Steve, Farley, Heather and McMahon-Beattie, Una (2015) Using Turnitin/Grademark for effective feedback with business and management students. In: The Association of Business Schools Annual Learning and Teaching Conference, York. The Chartered Association of Business Schools. 3 pp. [Conference contribution]

Carruthers, Clare, Wightman, Christine, McPeake, Steve, Farley, Heather and McMahon-Beattie, Una (2015) The use of guides, case studies, wikis and mentoring to facilitate the adoption of technology facilitated learning (TFL) in assessment and feedback – a practical workshop and exhibition. In: CHERP Annual Conference 2015, Jordanstown, Ulster University. Ulster University. 1 pp. [Conference contribution]

Furey, Sinead, McMahon-Beattie, Una, Hollywood, Lynsey, Dowler, Elizabeth and Duffy, Maresa (2015) Rapid Evidence Assessment - A three-stage investigation into the balance of healthy versus less healthy food promotions among Northern Ireland food retailers. Food Standards Agency in Northern Ireland. Food Standards Agency in Northern Irlenad. 49 pp. [Research report (external)]

McDowell, Dawn, McMahon-Beattie, Una and Burns, Amy (2015) Schoolinary art: practical cooking skills issues for the future. British food Journal, 117 (2). pp. 629-650. [Journal article]

Robertson, M, Yeoman, I, Smith, K.A. and McMahon-Beattie, Una (2015) Technology, Society and Visioning the Future of Music Festivals. Event Management, 19 (4). pp. 567-587. [Journal article]

Yeoman, I, Andrade, A, Leguma, E, Wolf, N, Ezra, P, Tan, R and McMahon-Beattie, Una (2015) 2050: New Zealand’s sustainable future. Journal of Tourism Futures, 2 (1). pp. 118-130. [Journal article]

Yeoman, I, Boyd, Mary M., McMahon-Beattie, Una and Musarurwa, Nyasha (2015) Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe. In: The Future of Events and Festivals. (Eds: Yeoman, I, Robertson, M, McMahon-Beattie, Una, Backer, E and Smith, K.A.), Routledge, pp. 36-52. ISBN 978-0-415-82462-0 [Book section]

Yeoman, I and McMahon-Beattie, Una (2015) The changing demographics of male foodies: Why men cook but don’t wash up! In: The future Of food tourism: Foodies, experiences, exclusivity, visions and political capital. Channel View Publications, Bristol, pp. 157-176. ISBN ISBN-10: 1845415388 [Book section]

Yeoman, I and McMahon-Beattie, Una (2015) The future of food tourism: The Star Trek replicator and exclusivity. In: The future of food tourism: Foodies, experiences, exclusivity, visions and political capital. Channel View publications, Bristol, pp. 23-48. ISBN ISBN-10: 1845415388 [Book section]

Yeoman, I, McMahon-Beattie, Una, Fields, K, Albrecht, J and Meethan, Kevin (2015) An introduction to the future. In: The future of food tourism: Foodies, experiences, exclusivity, visions and political capital. Channel View Publications, Bristol, pp. 3-10. ISBN ISBN-10: 1845415388 [Book section]

Yeoman, I, McMahon-Beattie, Una and Wheatley, C (2015) The future of food tourism: A cognitive map(s) perspective. In: The future of food tourism: Foodies, experiences, exclusivity, visions and political capital. Channel View Publications, Bristol, pp. 237-278. ISBN ISBN-10: 1845415388. [Book section]

Yeoman, I, Robertson, M, McMahon-Beattie, Una, Backer, E and Smith, K.A. (2015) An Introduction to the Future. In: The Future of Events and Festivals. Routledge, Oxford, pp. 3-9. ISBN 978-0-415-82462-0 [Book section]

Yeoman, Ian, Andrade, A, Leguma, E, Wolf, N, Esra, P, Tan, R and McMahon-Beattie, Una (2015) 2050: New Zealand's sustainable future. Journal of Tourism Futures, 2 (1). pp. 118-130. [Journal article]

2014

Carruthers, Clare, Farley, Heather, McLean, Chris, McMahon-Beattie, U, McPeake, Steve, Scott-McAteer, Claire, Patton, Ronnie and Wightman, Christine (2014) Developing an Effective Community of Practice for the uptake of TFL - An Ulster Business School Project, Final Project Dissemination. [Other]

Carruthers, Clare, Farley, Heather, McLean, Chris, McMahon-Beattie, Una, McPeake, Steve, Scott-McAteer, Claire, Patton, Ronnie and Wightman, Christine (2014) Communities of Practice and Technology Facilitated Learning: An Ulster Business School Project. In: Association of Business Schools (ABS) Annual Learning & Teaching Conference, University of Aston, Birmingham. University of Aston. [Conference contribution]

Carruthers, Clare, Farley, Heather, McLean, Chris, McMahon-Beattie, Una, McPeake, Steve, Scott-McAteer, Claire, Patton, Ronnie and Wightman, Christine (2014) Developing an Effective Community of Practice for the Uptake of Technology Facilitated Learning. In: Staff and Educational Development Association (SEDA) Spring Teaching, Learning and Assessment Conference, Newcastle. Staff and Educational Development association (SEDA). [Conference contribution]

Carruthers, Clare, McCarron, Brenda, Bolan, Peter, Devine, Adrian and McMahon-Beattie, Una (2014) Listening and Learning: Reflections on the use of Audio Feedback. An Excellence in Teaching and Learning Note. Business and Management Education in HE (BMHE), 1 (1). pp. 4-11. [Journal article]

Carruthers, Clare, McCarron, Brenda, Bolan, Peter, Devine, Adrian and McMahon-Beattie, Una (2014) Listening and Learning: Reflections on the use of audio feedback: An Excellence in Teaching and Learning Note. Business and Management Education in HE: An International Journal, 1 (1). pp. 4-11. [Journal article]

Carruthers, Clare, McCarron, Brenda, Bolan, Peter, Devine, Adrian, McMahon-Beattie, Una and Burns, Amy (2014) ‘I like the sound of that’ – anevaluation of providing audio feedbackvia the virtual learning environmentfor summative assessment. Assessment and Evaluation in Higher Educaqtion, 40 (3). pp. 352-370. [Journal article]

Carruthers, Clare and McMahon-Beattie, Una (2014) Encouraging technology facilitated learning (TFL) in hospitality and tourism education: Communities of Practice – a possible solution? In: Proceedings of the Annual Conference for the Council of Hospitality Management Education. University of Derby, Buxton, Derby, pp. 175-189. ISBN 9780901437754 [Book section]

Carruthers, Clare, McMahon-Beattie, Una, Farley, Heather, McPeake, Steve, Wightman, Christine, Scott-McAteer, Claire, McLean, Chris and Patton, Ronnie (2014) Developing an Effective Community of Practice for the Uptake of TFL - An Ulster Business School Project. In: CHERP Annual Conference: shaping and Sharing Learning at Ulster, Jordanstown. University of Ulster. [Conference contribution]

McMahon-Beattie, Una and Hollywood, Lynsey (2014) Perspectives on the future of food tourism. [Other]

McMahon-Beattie, Una and Yeoman, I (2014) Revenue Management in Tourism. In: The Routledge Handbook of Tourism Marketing. (Eds: McCabe, Scott), Routledge, London, pp. 370-380. ISBN 978-0415597036 [Book section]

Yeoman, I and McMahon-Beattie, Una (2014) Exclusivity: the future of luxury. Journal of Revenue and Pricing Management, 13 (1). pp. 12-22. [Journal article]

Yeoman, I and McMahon-Beattie, Una (2014) New Zealand tourism: which direction would it take? Tourism Recreation Research, 39 (3). pp. 415-435. [Journal article]

Yeoman, I and McMahon-Beattie, Una (2014) Trends: Cyborg Games. Journal of Tourism Futures, 1 (1). pp. 78-81. [Journal article]

Yeoman, I, McMahon-Beattie, Una and Findlay, K (2014) The future of urban spas: A trend analysis of the UK market. Tourism Recreation Research, 39 (3). pp. 397-413. [Journal article]

Yeoman, I, Palomino-Schalscha, M and McMahon-Beattie, Una (2014) Keeping it Pure: could New Zealand be an eco paradise? Journal of Tourism Futures, 1 (1). pp. 20-36. [Journal article]

2013

Bolan, Peter, Carruthers, Clare, Devine, Adrian, McCarron, Brenda and McMahon-Beattie, Una (2013) Feedback on feedback: Engaging students in the feedback process. In: CHEP Annual Conference: Student Engagement, University of Ulster, Jordanstown campus. University of Ulster. [Conference contribution]

Carruthers, Clare, McCarron, Brenda, Bolan, Peter, Devine, Adrian and McMahon-Beattie, Una (2013) Audio Feedback via the VLE: Wimba Voice Authoring/email. A case study. [Other]

Carruthers, Clare, McCarron, Brenda, Bolan, Peter, Devine, Adrian and McMahon-Beattie, Una (2013) I like the sound of that – Audio feedback via the VLE: A mechanism for more effective feedback? In: Annual Council for Hospitality Management Education Conference, Queen Margaret University, Edinburgh. Queen Margaret University. [Conference contribution]

Carruthers, Clare, McCarron, Brenda, Bolan, Peter, Devine, Adrian and McMahon-Beattie, Una (2013) Sounding out staff and students: perceptions of audio feedback – a more effective mechanism? In: The Association of Business School/HEA Innovation and Student Experience Conference, Nottingham. Assocation of Business Schools. [Conference contribution]

Carruthers, Clare, McCarron, Brenda, Bolan, Peter, Devine, Adrian and McMahon-Beattie, Una (2013) Student perceptions of audio feedback: encourgaing staff engagement and disseminating best practice - final prpject dissemination. In: CHEP Festival of Innovative Practice, Ulster University, Magee. Ulster University. 1 pp. [Conference contribution]

Carruthers, Clare, McCarron, Brenda, Bolan, Peter, Devine, Adrian and McMahon-Beattie, Una (2013) A case study of technology facilitated learning in practice - using Wimba for formative and summative assessment feedback - experiences, reflections and practicalities. [Other]

Yeoman, I, Postma, A, Oskam, J, McMahon-Beattie, Una and Findlay, K (2013) The Future of European Trends and Predictions. In: The Future of European Tourism. (Eds: Postma, A, Yeoman, I and Oskam, J), Stenden University of Applied Sciences, Leeuwarden, Netherlands, pp. 56-82. ISBN 978-94-91589-06-5 [Book section]

2012

Boyd, Stephen and McMahon-Beattie, U, eds. (2012) Proceedings of the International Conference on Tourism and Events: Opportunities, Impacts and Change (Incorporating the 8th Annual Tourism and Hospitality Research Conference in Ireland Conference THRIC). Belfast. 1 pp. Univesity of Ulster. ISBN 978-1-85923-252-1 [Book (edited)]

Carruthers, Clare, McCarron, Brenda, Bolan, Peter, Devine, Adrian and McMahon-Beattie, Una (2012) Student perceptions of audio feedback: encouraging staff engagement and disseminating best practice. In: CHEP Festival of Innovative Practice, Magee. University of Ulster. [Conference contribution]

Yeoman, I, McMahon-Beattie, Una, Lord, D and Parker-Hodds, L (2012) Demography and Societal Change. In: Family Tourism: Multi-Disciplinary Perspectives. (Eds: Schanzel, H, Yeoman, I and Backer, E), Channel View, Bristol, pp. 30-49. ISBN 978-1-84541-327-9 [Book section]

Yeoman, I, Robertson, M, McMahon-Beattie, Una and Musarurwa, N (2012) The Future of Music Festivals: Play, Technology and Glastonbury 2050. In: Proceedings of International Conference on Tourism and Events: Opportunities, Impacts and Change (Incorporating the 8th Annual Tourism and Hospitality Research in Ireland Conference. (Eds: Boyd, Stephen and McMahon-Beattie, Una), University of Ulster, Belfast, pp. 347-354. ISBN 978-1-85923-252-1 [Book section]

2011

McMahon-Beattie, Una (2011) Trust, fairness and justice in revenue management: Creating value for the Consumer. Journal of Revenue and Pricing Management, 10 (1). pp. 44-46. [Journal article]

McMahon-Beattie, Una (2011) Cultural Change Needed to Manage Hotel Yields More Effectively. In: Principles of Services Marketing (6th edition). (Eds: Palmer, A), McGraw-Hill, Berkshire, pp. 428-430. ISBN 0077129512 [Book section]

2010

Yeoman, I and McMahon-Beattie, U, eds. (2010) Revenue Management : A Practical Pricing Perspective,. Basingstoke. 1 pp. Palgrave Macmillian. ISBN 978-0-230-24141-1 [Book (edited)]

Armstrong, Gillian, Macneill, Aine, Masson, Alan and McMahon-Beattie, Una (2010) The Use of a Social-Interaction-Based Model to Enhance First Year Student Learning and Retention. In: BMAF Annual Conference, Edinburgh. BMAF. [Conference contribution]

Cleophas, C, Yeoman, I, McMahon-Beattie, Una and Veral, E (2010) The Applications of Revenue Management and Pricing. In: Revenue Management: A Practical Pricing Perspective. (Eds: Yeoman, I and McMahon-Beattie, Una), Palgrave Macmillian, Basingstoke, pp. 9-16. ISBN 978-0-230-24141-1 [Book section]

Devine, Adrian and McMahon-Beattie, Una (2010) The Sports Tourism Initiative., Pearson [Other]

McMahon-Beattie, Una and Palmer, A (2010) Price Discrimination, Rule Familiarity and Consumer Trust. In: International Colloquium on Relationship Marketing, Henley Business School, Reading. Henley Business School. [Conference contribution]

McMahon-Beattie, Una, Palmer, A and Yeoman, I (2010) Does the Customer Trust You? In: Revenue Management: A Practical Pricing Perspective. (Eds: Yeoman, I and McMahon-Beattie, Una), Palgrave Macmillian, Basingstoke, pp. 55-71. ISBN 978-0-230-24141-1 [Book section]

Yeoman, I and McMahon-Beattie, Una (2010) The Changing Meaning of Luxury. In: Revenue Management: A Practical Pricing Perspective. Palgrave Macmillian, Basingstoke, pp. 72-85. ISBN 978-0-230-24141-1 [Book section]

Yeoman, I and McMahon-Beattie, Una (2010) Yield Management. In: International Encyclopedia of Hospitality Management. (Eds: Pizam, A), Butterworth-Heinneman, Oxford, pp. 698-701. ISBN 978-1-85617-714-6 [Book section]

2009

McMahon-Beattie, Una (2009) Does the Consumer Trust you?, Henry Steward [Other]

Yeoman, I and McMahon-Beattie, Una (2009) The Future Challenge. In: Destination Branding. (Eds: Morgan, N, Pritchard, A and Pride, R), Elsevier, London, pp. 169-182. ISBN 978-0-08-096930-5 [Book section]

2008

McMahon-Beattie, Una (2008) The Price is Wrong. [Other]

McMahon-Beattie, Una and Palmer, A (2008) THE EFFECTS OF VARIABLE PRICING ON BRAND TRUST IN CAPACITY CONSTRAINED SERVICE INDUSTRIES. In: Thought Leaders International Conference on Brand Management, Birmingham Business school. Birminham Business School. [Conference contribution]

Palmer, A and McMahon-Beattie, U (2008) Variable Pricing Through Revenue Management: A Critical Evaluation of Affective Outcomes. Management Research News, 31 (3). pp. 189-199. [Journal article]

Yeoman, I, Greenwood,, C and McMahon-Beattie, U (2008) The Future of Scotland’s International Tourism Markets. Futures, 41 (6). pp. 387-395. [Journal article]

2007

McMahon-Beattie, Una and Palmer, A (2007) Revenue Management and Its Impact On Consumer Trust. In: Europran Marketing Association Conference (EMAC), Reykjavik. Reykjavik University. [Conference contribution]

McMahon-Beattie, Una and Yeoman, I (2007) Preparing Now for Tomorrow: The Future of Tourism in Scotland up to 2015. In: Tourism and Politics: Global Frameworks and Local Realities. (Eds: Burns, P and Novelli, M), Butterworh-Heinneman, Elsevier, Oxford, pp. 211-234. ISBN 978-0-08-045075-9 [Book section]

Yeoman, I, Brass, D and McMahon-Beattie, U (2007) Current Issue in tourism: The authentic tourist,. Tourism Management, 28 (4). pp. 1128-1138. [Journal article]

Yeoman, I, Lennon, J, Blake, A, Galt, M, Greenwood,, C and McMahon-Beattie, U (2007) Oil Depletion: What does this mean for Scottish tourism? Tourism Management, 28 (5). pp. 1354-1365. [Journal article]

Yeoman, I and McMahon-Beattie, U (2007) The UK Low-cost Economy. Journal of Revenue and Pricing Management, 6 (1). pp. 2-8. [Journal article]

2006

Yeoman, I, Robertson, M, Ali-Knight, J, Drummond, S and McMahon-Beattie, U, eds. (2006) Festival and Event Management: An International Arts and Cultural Perspective. Dubai. 1 pp. Mohammed Bin Rashid Al Maktoum Foundation. ISBN 978-977-455-189-7 [Book (edited)]

Yeoman, I, Robertson, M, Ali-Knight,, J, Drummond, S and McMahon-Beattie, U, eds. (2006) Gestao de Festivais e Eventos: Uma perspective International de Artes e Cultura. Sao Paulo, Brazil. 1 pp. Editoria Roca Ltda. ISBN 978-85-7241-619-1 [Book (edited)]

Armstrong, Gillian, McMahon-Beattie, Una and Greenan, K (2006) Work-Based Learning in the University of Ulster: Embedding Employability in Business Studies. In: Enhancing Employability in Business and Management, Hospitality, Leisure, Tourism and Sport. (Eds: Becket, N and Kemp, P), Thresshold Press, Berkshire, pp. 71-77. ISBN 903152-15-1 [Book section]

Durie, A, Yeoman,, I and McMahon-Beattie, U (2006) How the history of Scotland creates a sense of place. Place Branding, 2 (1). pp. 43-52. [Journal article]

McMahon-Beattie, Una (2006) Trust and Revenue Management10.1057/palgrave.rpm.5170162., Palgrave Macmillan [Other]

McMahon-Beattie, Una and Palmer, A (2006) Discriminatory Pricing and Its Effect on Consumer trust. In: Proceedings of the Academy of Marketing Conference. Middlesex University, Middlesex, pp. 321-333. ISBN ISBN 1 904750 49 4 [Book section]

McMahon-Beattie, Una and Palmer, A (2006) Reconciling operational efficiency with human perceptions - A study of Revenue Management Practices. In: International research seminar in Service Management Conference, La Londe, France. La Londe. [Conference contribution]

McMahon-Beattie, Una, Palmer, A, McCole, P and Ingold, A (2006) Yield Management and Trust: the effect of variable pricing on consumer trust in a restaurant brand. In: The Spread of Yield Management Practices: The Need for a Systematic Approach. (Eds: Sfodera, F), Physica Verlag, New York, pp. 56-64. ISBN 3-7908-1582-9 [Book section]

Yeoman, I and McMahon-Beattie, U (2006) Luxury Markets and Premium Pricing. Journal of Revenue and Pricing Management,, 4 (4). pp. 319-328. [Journal article]

Yeoman, I and McMahon-Beattie, U (2006) Understanding the Impact of Climate Change on Scottish Tourism. Journal of Vacation Marketing, 12 (4). pp. 371-379. [Journal article]

Yeoman, I and McMahon-Beattie,, U (2006) A Look at 2015 Information Society Tomorrow’s World: The Tourist. Journal of Vacation Marketing, 12 (3). pp. 269-291. [Journal article]

Yeoman, I, Munro, C and McMahon-Beattie, U (2006) Tomorrow’s World, Consumer, Tourist. Journal of Vacation Marketing, 12 (2). pp. 173-189. [Journal article]

2005

Yeoman, I, Brown, M and McMahon-Beattie, Una (2005) The Authentic Tourist: How the Past Keeps Coming Back. In: Scotland 2020. (Eds: Hassan, G, Gibb, E and Howland, L), Demos and Scottish Book Trust, London, pp. 160-165. ISBN 1-84180-138-0 [Book section]

Yeoman, I, Durie, A, McMahon-Beattie, U and Palmer, A (2005) Capturing the essence of a brand from its history: The case of Scottish tourism marketing. Brand Management, 13 (2). pp. 134-147. [Journal article]

Yeoman, I, Galt, M and McMahon-Beattie, U (2005) A Case Study of How VisitScotland Prepared for War. Journal of Travel Research, 44 (1). pp. 6-20. [Journal article]

Yeoman, I and McMahon-Beattie, U (2005) Developing a scenario planning process using a blank piece of paper,. Tourism and Hospitality Research, 5 (3). pp. 273-285. [Journal article]

2004

McMahon-Beattie, U and Yeoman, I, eds. (2004) Sport and Leisure Operations Management. London. 1 pp. Thompson Learning. ISBN ISBN 0-8264-5760-6 [Book (edited)]

Yeoman, I and McMahon-Beattie, U, eds. (2004) Revenue Management and Pricing: Case Studies and Applications. London. 1 pp. Thompson Learning. ISBN ISBN 1-84480-062-8 [Book (edited)]

Yeoman, I, Robertson, M, Ali-Knight, J, Drummond, S and McMahon-Beattie, U, eds. (2004) Festival and Event Management: An International Arts and Cultural Perspective. Oxford. 1 pp. Architectural Press. ISBN ISBN 0 7506 5872 [Book (edited)]

McMahon-Beattie, U and Yeoman, I (2004) The Potential for Revenue Management in Festivals and Events. In: Festival and Event Management: An International Arts and Cultural Perspective. (Eds: Yeoman, I, Robertson, M, Ali-Knight, J, Drummond, S and McMahon-Beattie, U), Architectural Press, London, pp. 202-216. ISBN 0 7506 5872 [Book section]

McMahon-Beattie, Una and Palmer, A (2004) CRM, Dialogue and Trust: The Effects on Trust of Differentiated Messages. In: Proceedings of the 33rd European Marketing Assocaiteion Conference, University of Murcia. University of Murcia, Spain, pp. 524-535. ISBN ISBN 84 8371 464 7 [Book section]

McMahon-Beattie, Una, Palmer, A and Yeoman, I (2004) To Trust or Not to Trust: Variable Pricing and the Consumer. In: Revenue Management and Pricing: Case Studies and Applications. (Eds: Yeoman, I and McMahon-Beattie, Una), Thompson Learning, London, pp. 157-165. ISBN 1-84480-062-8 [Book section]

McMahon-Beattie, Una and Yeoman, I (2004) Leisure Revenue Management. In: Sport and Leisure Operations Management. (Eds: McMahon-Beattie, Una and Yeoman, I), Thompson Learning, London, pp. 154-166. ISBN 0-8264-5760-6 [Book section]

Yeoman, I, Drudy, C, Robertson, R and McMahon-Beattie, Una (2004) Sex and Saunas. In: Revenue Management and Pricing: Case Studies and Applications. (Eds: Yeoman, I and McMahon-Beattie, Una), Thompson Learning, London, pp. 79-90. ISBN 1-88480-062-8 [Book section]

Yeoman, I and McMahon-Beattie, Una (2004) Preparing Now for Tomorrow: The future of Scottish Tourism up to 2015. In: Tourism Politics and Democracy Conference, Brighton. University of Brighton. [Conference contribution]

Yeoman, I, Robertson, M and McMahon-Beattie, Una (2004) Visitor Management for Festivals and Events. In: Festival and Event Management: An International Arts and Cultural Perspective. (Eds: Yeoman, I, Roberston, M, Ali-Knight, J, Drummond, S and McMahon-Beattie, Una), Architectural Press, Oxford, pp. 65-79. ISBN 0 7506 5872 [Book section]

Yeoman, I, Sharples, L and McMahon-Beattie, Una (2004) Leisure Venue Management. In: Sport and Leisure Operations Management. (Eds: McMahon-Beattie, Una and Yeoman, I), Thompson Learning, London, pp. 28-42. ISBN 0-8264-5760-6 [Book section]

2003

McMahon-Beattie, Una and Strugnell, C (2003) Between Place and Performance., Berghahn Books [Other]

2002

McMahon-Beattie, U, Yeoman, I, Palmer, A and Mudie, P (2002) Customer Perception of Pricing and the Maintenance of Trust. Journal of Revenue and Pricing Management, 1 (1). pp. 25-34. [Journal article]

McMahon-Beattie, Una (2002) The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making., Palgrave Macmillan [Other]

McMahon-Beattie, Una and Palmer, A (2002) A Longitudinal Study of the Effects of Variable Pricing on Relationship Trust. In: proceedings of the 31 European Marketing Association Conference. University of Minho, Portugal, Braga, Portugal, pp. 451-462. ISBN 972 8755 00 7 [Book section]

McMahon-Beattie, Una and Palmer, A (2002) A longitudinal study of the effects of fluctuating prices on behavioural intention. In: Proceedings of the Academy of Marketing Conference. Univeraity of Nottingham, Nottingham, pp. 129-141. ISBN ISBN 085358 - 114 - 2 [Book section]

McMahon-Beattie, Una and Yeoman, I (2002) Variable Pricing, Trust and the Consumer. In: 16th Triennial Conference on the International Federation of Operational Research Societies, University of Edinburgh, Scotland. University of Edinburgh. [Conference contribution]

2001

Ingold, A, McMahon-Beattie, Una and Yeoman, I, eds. (2001) Yield Management: Strategies for the Service Industries. London. 1 pp. Thompson Learning. ISBN 0-8264-4825-9 [Book (edited)]

McMahon-Beattie, Una (2001) Long-term Profit from Yield Management., Hospitality in Focus [Other]

Yeoman, I and McMahon-Beattie, U (2001) Leisure Revenue Management. Journal of Leisure Property, 1 (4). pp. 306-317. [Journal article]

2000

McMahon-Beattie, U and Palmer, A (2000) One for all and all for one, a comparison of everyday low pricing and yield management strategies in the hotel industry. Journal of Targeting, Measurement and Analysis for Marketing, 8 (3). pp. 249-258. [Journal article]

McMahon-Beattie, Una and Donaghy, K (2000) Yield Management Practices. In: Yield Management: Strategies for the Service Industries (2nd Edition). (Eds: Ingold, A, McMahon-Beattie, Una and Yeoman, I), Continuum Books, pp. 233-255. ISBN 0-8264-4825-9 [Book section]

McMahon-Beattie, Una, Ingold, A and Lee-Ross, D (2000) Productivity and Yield Management. In: Yield Management: Strategies for the Service Industries (2nd Edition). (Eds: Ingold, A and McMahon-Beattie, Una), Continuum Books, London, pp. 131-139. ISBN 0-8264-4825-9 [Book section]

McMahon-Beattie, Una, Palmer, A, McCole, P and Ingold, A (2000) Yield Management and Trust: The Effect of Variable Pricing on Consumer Trust in A Restaurant Brand. In: Proceedings of the 5th Annual Yield and revenue Management Conference, University of Perugia, Italy. University of Perugia. [Conference contribution]

Palmer, A, McMahon-Beattie, U and Beggs, R (2000) Influence on loyalty programme effectiveness : A conceptual framework and case study investigation. Journal of Strategic Marketing, 8 (1). pp. 47-66. [Journal article]

Palmer,, A, McMahon-Beattie, U and Beggs, R (2000) A structural analysis of hotel sector loyalty programmes. International Journal of Contemporary Hospitality Management,, 12 (1). pp. 54-60. [Journal article]

1999

McMahon-Beattie, Una, Donaghy, K and Yeoman, I (1999) Yield Management in Hotels. In: Accommodation Management, Perspectives for the International Hotel Industry. (Eds: Verginis, C.S. and Wood, R.C), International Thompson Business Press, London, pp. 216-226. ISBN 1-861152-489-7 [Book section]

1998

McMahon-Beattie, U, ed. (1998) Applying the Value Concept to Yield Management. Proceedings of the Third International Yield Management Conference. Londonderry. 1 pp. University of Ulster. ISBN 0-953-42850-8 [Book (edited)]

Donaghy, K and McMahon-Beattie, U (1998) The Impact of Yield Management on the Role of the Hotel General Manager. Progress in Tourism and Hospitality Research, 4 (3). pp. 217-228. [Journal article]

Donaghy, K, McMahon-Beattie, U, Yeoman, I and Ingold, A (1998) The Realism of Yield Management. Progress in Tourism and Hospitality Research,, 4 (3). pp. 187-195. [Journal article]

1997

Donaghy, K, McMahon-Beattie, U and McDowell, D (1997) Implementing Yield management: Lessons from the Hotel Sector. International Journal of Contemporary Hospitality Management,, 9 (2). pp. 50-54. [Journal article]

Donaghy, K, McMahon-Beattie, Una and McDowell, D (1997) Yield Management Practices. In: Yield Management: Strategies for the Service Industries. (Eds: Ingold, A and Yeoman, I), Cassell, London, pp. 183-201. ISBN 0-304-33893-1 [Book section]

1995

Donaghy, K and McMahon, U (1995) Managing Yield: A Marketing Perspective. Journal of Vacation Marketing, 2 (1). pp. 55-62. [Journal article]

Donaghy, K, McMahon,, U and McDowell, D (1995) Yield Management: An Overview. International Journal of Hospitality Management, 14 (2). pp. 139-150. [Journal article]

McMahon-Beattie, Una and Quinn, U (1995) Maximising the hospitality management student workplace experience: A case study. Education and Training, 37 (4). pp. 13-17. [Journal article]

This list was generated on Sun Sep 15 01:40:54 2019 BST.