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Number of items: 4.

Conference contribution

Mulvenna, Maurice, Buchner, AG and Norwood, Marian (1998) Data Mining for Marketing Intelligence on the Internet. In: Competing in Information Society Conference 1998 (CIS-98) (ESPRIT Conference), Genoa. ESPRIT. 12 pp. [Conference contribution]

Mulvenna, Maurice, Buchner, AG, Norwood, Marian and Grant, C (1997) The ‘Soft-Push’: Mining Internet Data for Marketing Intelligence. In: Working Conference Electronic Commerce in the Framework of Mediterranean Countries Development (EUROMED). EUROMED. 12 pp. [Conference contribution]

Norwood, Marian, Mulvenna, Maurice, Büchner, AG and Grant, C (1997) Building Competitive Advantage on the Internet using Relationship Marketing. In: 1st Berlin Internet Economics Workshop (IEW-97), Berlin. IEW. 10 pp. [Conference contribution]

Journal article

Mulvenna, Maurice, Norwood, Marian and Buchner, Alex G (1998) Data Driven Marketing. International Journal of Electronic Markets, 8 (3). pp. 32-37. [Journal article]

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