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Number of items: 21.


Brown, Stephen, Maclaran, Pauline, Ponsonby-McCabe, Sharon, Stevens, Lorna and Roel, Wijland (2017) Is Sweaty Betty a Hollister Follower? Parsing the Poetics of Branding. In: ACR Conference, San Diego. ACR. 4 pp. [Conference contribution]


Ponsonby-McCabe, Sharon (2015) Totemagical Thinking and Transormative Trajectories: The Truth About the Art of Theoretical Advancement. UUJ [Artefact]

Ponsonby-McCabe, Sharon and Durkin, Mark (2015) Cultivating Innovative, Collaborative, Inquiry-Centred Learning Environments: Strategic Perspectives from the Marketing Discipline Space. In: CHERP Annual Conference, UUJ. CHERP. [Conference contribution]


Brown, Stephen and Ponsonby-McCabe, Sharon, eds. (2014) Brand Mascots And Other Marketing Animals. 300 pp. Routledge. ISBN 978-0-415-82676-1 [Book (edited)]

Ponsonby-McCabe, Sharon (2014) The Cosmic Serpent Surrounds Us: Future Directions in Mascot Marketing. In: Brand Mascots and Other Marketing Animals. (Eds: Brown, Stephen and Ponsonby-McCabe, Sharon), Routledge, pp. 277-287. ISBN 978-0-415-82676-1 [Book section]


Brown, Stephen and Ponsonby-McCabe, Sharon (2013) They're Gr-r-reat! Welcome to the Special Issue. Journal of Marketing Management, 29 (1-2). pp. 1-4. [Journal article]


Ponsonby-McCabe, Sharon (2012) Pricing Segmentation and Analytics. Journal of Revenue and Pricing Management, 11 (5). pp. 560-561. [Journal article]


Ponsonby-McCabe, Sharon, Armstrong, Gillian, Greenan, Kate and Peel, Deborah (2011) An Evaluation of the Teaching/Research Nexus at Ulster: A Cross-Faculty Study. In: 2nd CHEP Festival of Innovative Practice, Ulster. CHEP. [Conference contribution]


Ponsonby-McCabe, Sharon and Brown, Stephen (2010) How Value is Culturally Co-Constructed Over Time: An Interpretive Framework for Mythical-Level Analysis. The Marketing Review, 10 (4). pp. 305-318. [Journal article]

Ponsonby-McCabe, Sharon and Brown, Stephen (2010) A Mythical-Level Framework for Interpreting How Value is Culturally Co-Created Over Time. In: Academy of Marketing Conference, Coventry, Coventry. Academy of Marketing. [Conference contribution]


Bell, Jim, Gray, Brendan and Ponsonby-McCabe, Sharon (2008) Are you in the mood ...for food? Journal of Food Products Marketing, 9 . pp. 3-13. [Journal article]


Ponsonby-McCabe, Sharon and Boyle, Emily (2007) Understanding Brands as Experiential Spaces: Axiological Implications for Marketing Strategists. Journal of Strategic Marketing, 14 (2). pp. 175-189. [Journal article]


Ponsonby-McCabe, Sharon and Boyle, E (2004) The Value of Marketing and the Marketing of Value in Contemporary Times- A Literature Review and Research Agenda. Journal of Marketing Management, 20 (3-4). pp. 343-361. [Journal article]


O'Reilly, Dolores, McIvor, Ronan and Ponsonby-McCabe, Sharon (2003) The Impact of Internet Technologies on the Airline Industry: Current Strategies and Future Developments. Strategic Change, 12 (1). pp. 31-47. [Journal article]


Palmer, Adrian and Ponsonby, Sharon (2002) The Social Construction of New Marketing Paradigms: The Influence of Personal Perspective. Journal of Marketing Management, 18 (1-2). pp. 173-192. [Journal article]


McCole, Patrick, Morrow, Trevor, Ponsonby, Sharon and Kelly, Bridgita (2001) The Potential Training Impact of Technology on SMEs in Northern Ireland. Journal of European Industrial Training, 25 (2/3/4). pp. 90-97. [Journal article]

O'Reilly, Dolores and Ponsonby, Sharon (2001) Perspectives on Transaction Marketing in Irish Aviation. In: Irish Academy of Management Conference, University of Ulster. Irish Academy of Management. [Conference contribution]

Ponsonby, Sharon (2001) Consolidating the Marketing Concept, Marketing Management and Consumer Research: Conceptualising Consumer Value. In: Irish Academy of Management Conference, University of Ulster. Irish Academy of Management. [Conference contribution]

Ponsonby, Sharon (2001) Flying High By Positioning Low- A Case of International Entrepreneurship in Aviation. In: McGill Conference in International Entrepreneurship, Strathclyde. University of Strathclyde. 13 pp. [Conference contribution]


McCole, Patrick, Morrow, Trevor, Ponsonby, Sharon and Kelly, Bridgita (2000) The Impact of Technological Advancement on Human Resource Strategies in SMEs in Northern Ireland. In: Irish Academy of Management Conference, Dublin Institute of Technology. Dublin Institute of Technology. [Conference contribution]

Palmer, Adrian, Barrett, Shirley and Ponsonby, Sharon (2000) A Behavioural Analysis of Co-operative Marketing Organisations. Journal of Marketing Management, 16 (1-2). pp. 273-290. [Journal article]

This list was generated on Tue Aug 20 01:40:50 2019 BST.