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Jump to: 2016 | 2015 | 2014 | 2013 | 2012 | 2005
Number of items: 14.

2016

Reid, A and Moffett, S (2016) KM as a Facilitator for CRM in a US Print Company. In: European Conference on Knowledge Management, Belast, Northern Ireland. Academic Conferences and Publishing International Limited. 8 pp. [Conference contribution]

2015

Hutchinson, K, Donnell, L, Gilmore, A and Reid, A (2015) Loyalty card adoption in SME retailers: the impact upon marketing management. European Journal of Marketing, 49 (3/4). pp. 467-490. [Journal article]

Reid, A, Gilmore, A, Moffett, S, Donnell, L and Hutchinson, K (2015) Managing the Retailer SME Supplier Relationship Post Financial Crisis. In: Global Business Conference, Sibenik, Croatia. Innovation Insitute. 14 pp. [Conference contribution]

2014

Moffett, Sandra, Conn, Stephanie, Reid, Andrea and Hutchinson, Karise (2014) From data to knowledge: KM implementation in the UK Retail Motor Industry. In: European Conference on Knowledge Management, Polytechnic Institute of Santerem, Portugal. Academic Conferences and Publishing International Limited. 8 pp. [Conference contribution]

Reid, A (2014) Knowledge Transfer in the SME Retail Sector in Northern Ireland. In: British Council Researcher Link Workshop, Bangkok, Thailand. British Council. 10 pp. [Conference contribution]

Reid, A, Gilmore, A, Donnell, L and Hutchinson, K (2014) Adopting the Implant Model for Retail Growth: The Impact Upon Marketing. In: AMA Global Research Symposium on Marketing and Entrepreneurship. Ammerican Marketing Association. 25 pp. [Conference contribution]

2013

Duffy, R, Fearne, A, Hornibrook, S, Hutchinson, K and Reid, A (2013) Engaging suppliers in CRM: The Role of Justice in Buyer-Supplier Relationships. International Journal of Information Management, 33 . pp. 20-27. [Journal article]

Duffy, Rachel, Fearne, Andrew, Hornibrook, Sue, Hutchinson, Karise and Reid, Andrea (2013) Engaging suppliers in CRM: The role of justice in buyer–supplier relationships. International Journal of Information Management, 33 (1). pp. 20-27. [Journal article]

Reid, A, Gilmore, A, Donnell, L and Hutchinson, K (2013) Assessing the Changing Retailer Consumer Relationship: The Case of SMEs. In: AMA Global Research Symposium on Marketing and Entrepreneurship, Boston, USA. Ammerican Marketing Association. 24 pp. [Conference contribution]

2012

Donnell, L, Reid, A and Hutchinson, K (2012) Knowledge management for SME fashion retailers in the “New Economy. In: EIRASS Conference, Vienna, Austria. EIRASS. 20 pp. [Conference contribution]

Hutchinson, Karise, Donnell, Lisa and Reid, Andrea (2012) Fashion retailing in the new economy: the case of SMEs. International Journal of Retail and Distribution Management, 40 (12). pp. 906-919. [Journal article]

Reid, A, Donnell, L and Hutchinson, K (2012) CRM Implementation in SMEs: A conceptual model. In: ACRA Retailing Conference, Seattle, USA. ACRA. 25 pp. [Conference contribution]

2005

Reid, A and Catterall, M (2005) Invisible Data Quality Issues in a CRM Implementation. The Journal of Database Marketing and Customer Strategy Management, 12 (4). pp. 305-314. [Journal article]

Reid, A and O’Brien, D (2005) Creating a single view of the customer for CRM strategy - A case example. Interactive Marketing Journal, 6 (4). pp. 357-365. [Journal article]

This list was generated on Mon Jun 24 01:40:49 2019 BST.