Ulster University Logo

Browse by Ulster Authors and Editors

Up a level
Export as [feed] RSS
Group by: Date | Item Type | No Grouping
Jump to: 2013 | 2012
Number of items: 2.

2013

Donnelly, Christina, Simmons, Geoff, Armstrong, Gillian and Fearne, Andrew (2013) Digital loyalty card 'big data' and small business marketing: Formal versus informal or complementary? International Small Business Journal . [Journal article]

2012

Donnelly, Christina, Simmons, Geoff, Armstrong, Gillian and Fearne, Andrew (2012) Marketing planning and digital customer loyalty in small business. Marketing Intelligence and Planning, 30 (5). pp. 515-534. [Journal article]

This list was generated on Tue Sep 24 01:40:32 2019 BST.