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Mitchell, Richard, Hutchinson, Karise and Quinn, Barry (2012) Brand management in small and medium-sized (SME) retailers: A future research agenda. Journal of Marketing Management, 29 (11-12). pp. 1367-1393. [Journal article]


Mitchell, R.J., Hutchinson, Karise and Bishop, Susan (2011) Interpretation of the retail brand: an SME perspective. International Journal of Retail & Distribution Management, 40 (2). pp. 157-175. [Journal article]

This list was generated on Thu Sep 19 01:43:04 2019 BST.