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Number of items: 19.


Gamble, Jordan and Gilmore, Audrey (2013) A new era of consumer marketing? An application of co-creational marketing to the music industry. European Journal of Marketing, 47 (11/12). pp. 1859-1889. [Journal article]

Gilmore, Audrey, Galbraith, Brendan and Mulvenna, Maurice (2013) Perceived Barriers to Participation in R&D Programmes for SMEs Within the European Union. Technology Analysis and Strategic Management, 25 (3). pp. 329-339. [Journal article]

Hulbert, Ben, Gilmore, Audrey and Carson, David (2013) Sources of opportunities used by growth minded owner managers of small and medium sized enterprises. International Business Review, 22 (1). pp. 293-303. [Journal article]


Gilmore, Audrey and McMullan, Rosalind (2009) Scales in services marketing: a critique and way forward. European Journal of Marketing, 43 (5/6). pp. 640-651. [Journal article]

O'Dwyer, Michele, Gilmore, Audrey and Carson, David (2009) Innovative marketing in SMEs: an empirical study. Journal of Strategic Marketing, 17 (5). pp. 383-386. [Journal article]

O'Dwyer, Michele, Gilmore, Audrey and Carson, David (2009) Innovative marketing in SMes: a theoretical framework. European Business Review, 21 (6). pp. 504-515. [Journal article]


Gilmore, Audrey, Carson, David, Ascencao, Mario and Fawcett, Lyn (2008) Managing 'balance' in a tourism context. Irish Journal of Management, 29 (1). pp. 113-136. [Journal article]

McMullan, Rosalind and Gilmore, Audrey (2008) Customer loyalty: an empirical study. European Journal of Marketing, 42 (9/10). pp. 1084-1094. [Journal article]


Gilmore, Audrey and Simmons, Geoff (2007) Integrating sustainable tourism and marketing management: Can national parks provide the framework for strategic change. Strategic Change, 16 (5). pp. 191-200. [Journal article]


Gilmore, Audrey, Carson, David, Grant, Ken, O'Donnell, Aodheen, Laney, Richard and Pickett, Bill (2006) Networking in SMEs: Findings from Australia and Ireland. Irish Marketing Review, 18 (1&2). pp. 237-252. [Journal article]


Gilmore, Audrey, Carson, David and O'Donnell, Aodheen (2004) Entrepreneurs at the Interface and their Attitude to Risk. Marketing Intelligence and Planning, 22 (3). pp. 349-360. [Journal article]


Gilmore, Audrey, O'Donnell, Aodheen, Carson, David and Cummins, Darryl (2003) Factors Influencing Foreign Direct Investment and International Joint Ventures: A Comparative Study of Northern Ireland and Bahrain. International Marketing Review, 20 (2). pp. 195-215. [Journal article]


O'Donnell, Aodheen, Gilmore, Audrey, Carson, David and Cummins, Darryl (2002) Competitive Advantage in Small to Medium Sized Enterprises. The Journal of Strategic Marketing, 10 (3). pp. 205-223. [Journal article]


O'Donnell, Aodheen, Gilmore, Audrey, Cummins, Darryl and Carson, David (2001) The Network Construct in Entrepreneurship Research: A Review and Critique. Management Decision , 39 (9). pp. 749-760. [Journal article]


Cummins, Darryl, Gilmore, Audrey, Carson, David and O'Donnell, Aodheen (2000) Innovative Marketing in SMEs: A Conceptual and Descriptive Framework. International Journal of New Product Development and Innovation Management, 2 (3). pp. 231-248. [Journal article]

Gilmore, Audrey and Carson, David (2000) SME marketing management competencies. International Business Review, 9 (3). pp. 363-382. [Journal article]

O'Donnell, Aodheen, Gilmore, Audrey, Carson, David and Cummins, Darryl (2000) Motivations for Foreign Direct Investment in the Periphery of Europe. Journal of Euromarketing, 9 (4). pp. 5-32. [Journal article]


Gilmore, Audrey, Carson, David, O'Donnell, Aodheen and Cummins, Darryl (1999) Added Value: A Qualitative Assessment of SME Marketing. Irish Marketing Review, 12 (1). pp. 27-35. [Journal article]


Carson, David, Gilmore, Audrey, Cummins, Darryl, O'Donnell, Aodheen and Grant, Ken (1998) Price Setting in SMEs: Some Empirical Findings. Pricing Strategy and Practice, 7 (1). pp. 74-86. [Journal article]

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