Ulster University Logo

Browse by Ulster Authors and Editors

Up a level
Export as [feed] RSS
Group by: Date | Item Type | No Grouping
Jump to: 2015 | 2014 | 2012 | 2010 | 2009 | 2007 | 2005 | 2003 | 2001
Number of items: 12.


McCoy, Mairead and Durkan, Anne (2015) Social Return on Investment (SROI) Evaluation of Onus’ Pathways for Participation Programme 2014/15. Onus. 43 pp. [Research report (external)]

McCoy, Mairead, Stewart, Colette and Rainey, Lindsay (2015) Designing and Implementing a Social Return on Investment Evaluation for a Community-Based Domestic Violence Intervention (Pathways for Participation). In: European Conference on Domestic Violence, Queen's University Belfast. Queen's University Belfast. 17 pp. [Conference contribution]


McCoy, Mairead (2014) Reputational Threat and Image Repair Strategies: Northern Ireland Water’s Crisis Communication in a Freeze/Thaw Incident. Journal of Nonprofit & Public Sector Marketing,, 26 . pp. 99-126. [Journal article]


McCoy, Mairead and Hargie, Owen (2012) Measurement and Evaluation. In: The Public Relations Handbook. (Eds: Theaker, Alison), Routledge, pp. 195-218. ISBN 9780415598149 [Book section]


Hargie, O, Boohan, M, McCoy, Mairead and Murphy, P (2010) Current trends in communication skills training in UK schools of medicine. Medical Teacher, 32 (5). pp. 385-391. [Journal article]

Irving, Pauline, Hargie, Owen and McCoy, Mairead (2010) Crisis communication in the aftermath of a terrorist attack. In: European Communication Research and Education Association, 3rd European Communication Conference, Hamburg. ECREA. 10 pp. [Conference contribution]


McCoy, Mairead and Hargie, Owen (2009) ASİMETRİK HALKLA İLİŞKİLER DEĞERLENDİRMESİNDE KİTLE İLETİŞİM KURAMI İLE İLGİLİ ÇIKARIMLAR. In: Halkla İlişkilerde Kuramsal Yaklaşımlar. (Eds: Ebren, Figen), DETAY YAYINCILIK, pp. 87-108. ISBN 9786055681128 [Book section]


Hargie, Owen and McCoy, Mairead (2007) The importance of context: How a problem like the evaluation of communication can be solved. Communication Director, 2 . pp. 80-83. [Journal article]

McCoy, Mairead and Hargie, Owen (2007) Effects of personalization and envelope color on response rate, speed and quality among a business population. INDUSTRIAL MARKETING MANAGEMENT, 36 (6). pp. 799-809. [Journal article]


McCoy, Mairead (2005) Evaluating Public Relations’ Effects: Implications from Mass Communication Theory and Research. In: Chartered Institute of Public Relations Academic Conference, University of Lincoln, UK. UNSPECIFIED. 18 pp. [Conference contribution]


McCoy, Mairead and Hargie, Owen (2003) Implications of mass communication theory for asymmetric public relations evaluation. Journal of Communication Management, 7 (4). pp. 304-316. [Journal article]


McCoy, Mairead and Hargie, Owen (2001) Evaluating evaluation: Implications for assessing quality. International Journal of Health Care Quality Assurance, 14 . pp. 317-327. [Journal article]

This list was generated on Fri Nov 15 01:39:05 2019 GMT.