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Number of items: 3.

Durkin, Mark, Mulholland, Gwyneth and McCartan, Aodheen (2015) A Socio-Technical Perspective on Social Media Adoption: A case from retail banking. International Journal of Bank Marketing, 33 (7). pp. 944-962. [Journal article]

Durkin, Mark, Mulholland, Gwyneth and McCartan, Aodheen (2015) A socio-technical perspective on social media adoption: a case from retail banking. International Journal of Bank Marketing, 33 . pp. 944-962. [Journal article]

McCartan, Aodheen (2013) The contribution of networking to small firm marketing’. Journal of Small Business Management, 52 (1). pp. 164-187. [Journal article]

This list was generated on Tue Sep 27 02:13:04 2016 BST.